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As part of our ongoing commitment to offering products that help savers achieve their goals, we spoke to our customers to learn how they’ve been affected by the cost of living crisis. Our new Savvy Savers report details all these insights.
HTB | The Savvy Savers: Is the squeezed middle expanding?
The “squeezed middle” is expanding. As inflation and economic uncertainty continue, it is only going to grow: Even the relatively well-off may find they’re sucked in.
"Although wealthier savers haven’t yet felt the need to radically change their spending habits, our research tells us they are becoming more concerned about the cost-of-living crisis. With no easy solution to the current crisis in sight, those who we refer to as being the ‘squeezed middle’ are likely to grow in number, and will include more affluent savers who traditionally held more savings in the bank."
